However, the people who run these companies have not done this lightly, and all of this has been planned carefully to ensure the timing is right to grasp the huge potential of sports betting in the US. This is a bold move for ESPN to move into sports betting, especially when you consider the brand is owned by Disney, who many would not associate with something like gambling. This move is seen as not just a simple rebranding of the Barstool online sportsbook, which is run by PENN, to ESPN Bet, but more a major move in an attempt to gain traction in the fiercely competitive US sports betting industry. The partnership is currently valued at approximately $1.5 billion with the Disney owned ESPN arguably the most well-known name in sports television dipping their toes into the sports betting market. The numbers involved in this are mind boggling. ESPN Bet is a join venture between well-known gaming company PENN Entertainment and the sports broadcasting behemoth that is ESPN.
Can You Have Multiple Betting Accounts?ĮSPN Bet has finally gone live, following months of anticipation for what is expected to be a site that will have a huge impact on the US sports betting industry.
